The ĀRM logo stands as a symbol of purity — where creation finds balance between silence and strength.

Each letter is meticulously drawn to express the brand’s trinity of meaning:
Ā — the first sound of creation in Sanskrit, the awakening breath that gives rise to all form.
R — the rhythm of refinement, the movement that transforms imagination into craft.
M — the structure of strength, inspired by Mettlic — a reflection of endurance and form.

In its black and white expression, the logo speaks of duality —
Black, representing depth, heritage, and the unknown;
White, embodying purity, clarity, and the infinite.
Together, they form the perfect equilibrium — the harmony of contrast.

The macron above the Ā is not an accent, but a horizon — a quiet symbol of elevation, of expansion beyond boundaries.
It marks the beginning — the point where thought becomes creation, and creation becomes timeless.

Minimal, deliberate, and poised — the ĀRM logo is not ornamented by design, but defined by restraint.
It is a reflection of the brand’s essence: heritage distilled into purity, craftsmanship expressed through silence.

ĀRM — Heritage in Every Stitch.